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For all our Business contributors a

special invitation and special gift certificates for you and your employees. Be sure to read the P.S. at the end of article.

STOP Wasting Money On Advertising Guesswork

STOP Wasting Time On Cold Call Prospecting Grunt Work

How “MAGNETIC MARKETINGâ”

Will Change Your Business Life

Forever --

Amazingly Powerful

Advertising, Marketing, Direct Marketing,

Customer / Client Attraction

& Persuasion Strategies

REVEALED…...

**************

I urge you to lock the door, take the phone

off the hook, kick off your shoes, get comfortable,

and STUDY this letter -- it IS that important!

It introduces something THAT revolutionary!

Dear Friend,

If you own a Small Business of any kind: How would you like to stop being an “advertising victim”?.....Finally get accurately measurable, quick results from each and every dollar you put into ANY kind of advertising, marketing, or promotion? At will, attract a flood of new customers? At will, spark a huge cash flow surge? Define and DOMINATE any “target market” of your choosing…..for less than $2.00 per prospect? (It doesn’t matter if you own a company selling sophisticated software only to the Fortune 1000 or a local flower shop, incredibly what I’m about to reveal to you can “re-invent” your entire marketing process for the better!)

If you are a Sales Professional: How would you like to end cold prospecting once and for all? Possess new, powerful ways to magnetically attract prospects who are pre-disposed to view you as an expert ally and advisor, pre-disposed to buy from you? Put an end to being “screened”, to phone tag? Have qualified prospects eagerly asking you to make time to see them?

If you are a Sales Manager or Marketing Executive: How would you like to cut all the fat, waste, even the uncertainty out of your company’s advertising…..AND…..make your salespeople immensely more productive?

All those benefits, and many more, are readily available -- with my marketing strategies, notably my “Magnetic Marketing Systems”.

My name is Dan Kennedy. You’ve probably heard of me -- or heard me. I speak to over 200,000 people each year, appearing in big events with the likes of Zig Ziglar, Tom Hopkins, and Larry King, and Paul Harvey just to name a few. Private clients pay me $800.00 and hour for consultations; $7,500.00 to $15,000.00 plus royalties to develop marketing documents, tools, and campaigns.

Why you MUST pay

attention to Dan Kennedy:

Reason #1: Dan Kennedy is one of the highest paid, most in-demand direct marketing consultants in America today. In the last few years, he has worked hands-on with clients in 68 different businesses, industries and sales fields, at fees starting at $800.00 an hour. His methods transfer easily from one to the other. Entrepreneur Magazine says he has “at least 101 moneymaking ideas for any business owner” -- but ‘idea’ is really a misnomer; Dan is relentless about providing only proven, practical, useable action strategies.

As a consultant, Dan applies his “marketing wizardry” and moves with remarkable ease from one field to the next -- proving that his methods are universally applicable, although often brought to a particular field for the first time at his urging. His clients include everything from start-up entrepreneurs and small companies to several 100-million and 200-million dollar companies, even two billion-dollar companies, one in the U.S., one in England. Many of these clients have been with Dan continuously for 5, 7, even 10 years. A total of 92% of all clients who have used him in consulting and/or direct-response copywriting capacity once have done so subsequently, repeatedly. One of the interesting business arenas he’s been heavily involved in is the TV infomercial field, where he has consulted with 3 of the 5 largest companies, worked on projects with a long list of celebrities including Florence Henderson and Fran Tarkenton, and been directly involved in the sale of hundreds of millions of dollars of product via TV. His longest continuing client in this industry, the Guthy-Renker Corporation, is famous for its ‘Personal Power’ infomercials with Tony Robbins and the Victoria Principal Skin Care infomercials.

Many of Dan’s clients -- and “students” -- achieve really miraculous sales breakthroughs almost overnight. Just as an example, consider the young married couple with a failing home-based business and $100,000.00 in accumulated credit card debt; 90 days after attending one of Dan’s seminars on marketing, they had their income up to $50,000.00 a month. Today, just two years later, they have zero debt, a monthly income exceeding $100,000.00..…an amazing, “unbelievable” turnaround. Yet, these kind of “unbelievable results” seems to be the norm with those applying Dan Kennedy’s advice!

Reason #2: As you already know, he is also one of the most popular professional speakers, sharing his ideas with over 200,000 people a year and sharing the platform with a long list of other famous speakers and celebrities, including: Zig Ziglar, Tom Hopkins, Larry King, Mrs. Fields, Bill Cosby, General Norman Schwartzkopf, former President Bush, coaches Jimmy Johnson and Lou Holz, and the list goes on and on. Because of the extraordinary practical value of even the briefest of his dissertations on marketing, Dan has become one of America’s top professional speakers. His busy schedule includes in-house seminars for corporate clients, ranging from Ski-Doo to Sun Securities to Orange Systems (computer software); speeches or panel presentations for major associations, and Peter Lowe Success 1999 Events. This is his 20^th year as a professional speaker.

Reason #3: He is a prolific author, with six books simultaneously available in bookstores, including his bestseller, ‘The Ultimate Marketing Plan’ book. (His book, ‘How To Turn Your Ideas Into A Million Dollars’ carries praise from people like Joan Rivers and Al Reis, of Reis & Trout.) Success Magazine has praised his ‘Magnetic Marketing System’. Dan has six business books in the bookstores, a 7^th on the way, and his books have received favorable attention in Success, Entrepreneur, and Selling Magazines, numerous trade publications, even USA TODAY. Millions of dollars of his cassette programs and other products have been sold by his own companies worldwide, and products he has co-authored or edited have also been featured in major catalogs like Nightingale-Conant and Sybervision. The “Be Your Own Boss System” he co-authored with Tony Robbins, Fran Tarkenton, and the columnists of Entrepreneur Magazine was featured in its own TV infomercial.

Reason #4: And he is an entrepreneur, who actively, currently lives what he teaches and practices what he preaches. Dan says there are too many experts, authors, and speakers who “sell only in their memories and run businesses only in their nightmares.” He is NOT one of them.

One of my hottest, most in demand speech topics and consulting specialties is -- “Magnetic Marketing” -- and we get rave reviews from the people who acquire and use my Magnetic Marketing Systems and Strategies. (I’ve enclosed a few.)

I promise you that you, too, will be amazed at the power of my unusual yet proven methods to virtually transform businesses and sales careers from struggle or ‘average’ to meteoric growth and extraordinary success at blinding speed.

If you act quickly, you can put my “marketing wizardry” to work for YOU now, on a zero risk basis. In this letter, I’m going to tell you exactly what my Systems can do for your business and career.

I Know You May Go To A Lot Of Seminars,

Hear A Lot Of Speakers, And Own A Lot Of Books And Tapes. Still, I Outright Guarantee You’ve Never Gotten Your Hands On Anything

Quite As Powerful And Practical As My Materials.

I have assembled a product like no other -- yes, it includes audio cassettes, but you MUST NOT prejudge it because of that. This is actually a complete “TOOL KIT”.....real tools you take and use in your business. It’s called THE MAGNETIC MARKETING SYSTEMS KIT (1999 Edition) and you might think of it as a complete, transformational marketing department in a box. Actually, this is such a unique product it is hard to describe, but I’m going to take my very best shot.

There are 6 main, moneymaking “components” in my MAGNETIC MARKETING SYSTEMS KIT -- let me walk you through each of them:

MONEYMAKING COMPONENT #1:

“No Brainer”, Fast Implementation

First, in general, I’ve made implementation an 80% “no-brainer”, because I have done 80% of the work for you. In addition to teaching on the 6 Cassettes in the Kit, I have taken 11 different businesses and 4 different sales careers, in 6 different business categories, and treated each one as a private, paying client, and created complete direct marketing/Magnetic Marketing Systems for each one, including all of the “power documents”: prospecting and sales letters, ads, postcards, and so on. And these documents are all marked ‘Copyright Free’, which gives you permission to take them and use them, virtually as-is! (When I am paid to develop ONE collection of documents, for one client, I am typically paid $7,500.00 to as much as $15,000.00 plus royalties, so there is over $75,000.00 worth of copywriting services provided in this Kit!)

Now, here’s the best part: Information and ideas are fine, but let’s bridge the gap to implementation. It turns out that 90% of all businesses and sales careers fit one (or more) of these categories so perfectly…..YOUR business or sales career will match up with (at least) one of these categories so perfectly, you will be able to “steal” and use those “power documents” and strategies outright, just as if they were created for you…..only very minor adaptation necessary! Please pay attention to this point! At each seminar, after each speech, I am surrounded by people, each asking if the Kit applies to this business, that business, each believing theirs to be so ‘different’ it must not be included. So, to repeat: 90% of all businesses and sales careers are covered by this Kit! For most, at least one category is such a perfect match, there’s instant application with little or no creative adaptation.

The Kit covers business-to-business selling situations, to-consumer situations, retail, restaurants, professional practices, real estate, automobile sales, even financial services sales (where there are compliance issues), direct sales and network marketing, industrial, big ticket items, and on and on. And just about everybody who gets this Kit finds one category to be a very close match…..they learn and ‘borrow’ from ALL the materials, AND they are able to instantly and easily apply the tools from the one category best matched to their business.

Included in these Copyright-Free Documents, in one of the business examples, are the now-famous “Giorgio, Romance Director” Letters that I show at most seminars, that every audience falls in love with! You’ve just got to see this “marketing masterpiece”!

MONEYMAKING COMPONENT #2:
Learn From What Others Have Done

In addition to everything I created for you, I have also included 102 -- yes, 102! -- additional “Exhibits” that I did NOT create. These came from people just like you, who purchased previous Editions of the Kit, took something, adapted it to their business, then sent it in with a report of extraordinary results.

These Exhibits let you see exactly how business owners, marketing executives, and salespeople have very successfully adapted and used the ‘power documents’ in the Kit. By seeing how they’ve moved the ‘documents’ from one business to another, from a different business to theirs, you can see how to do it too.

Included in these 102 Exhibits, you even get a “Cash Flow Surge Letter”.....4 typed pages that brought in $58,000.00 of extra, cash business in 15 days for an art gallery owner and has been adapted, with similar success, in over a dozen different businesses that we know of. These four typed pages ALONE could easily be worth thousands of dollars to you.

Don’t mistake this Kit for a big collection of “form letters”, by the way. SOME of my Marketing Systems are “letter driven”. But virtually EVERY possible media; every effective method of getting your ‘marketing message’ out to your target markets is included in my Systems. My MAGNETIC MARKETING KIT is a comprehensive, integrated package of help with marketing messages, target marketing, and every media and method.

MONEYMAKING COMPONENT #3:

The “Cafeteria Tape”

Audio Tape #1 “walks” you through every page, every ‘power document’, every tool, every example in the Kit. Sit down for about a half-hour at your desk or kitchen table, with the Kit, listen to this first Tape, and you will understand everything in the Kit, where it is, why it’s there, how it is to be used. This way, you quickly set up your own “cafeteria line”, so you can go back through the line…..pick out the strategy and ‘tools’ most relevant to your business right now.….get those up and running, working for you.….then go back through the line and pick another system…..etc.

Oh, and don’t worry about the “how to eat an elephant problem” here -- the answer IS “one bite at a time”. This Kit is NOT something you’re going to zip through once, put on a shelf and never go back to. Not at all! It IS a true “tool kit” you’ll keep going back to, time after time, month after month. And each time you choose and put to work a System, a strategy, or tool, you will AGAIN simplify your business, strengthen your marketing, increase your income!

MONEYMAKING COMPONENT #4:

A “Crash Course” In Magnetic Marketing

Audio Tapes #2, 3, 4 and 5 give you a fast, crash course in these unusual, powerful marketing strategies. These unique cassettes condense my answers to a full day of interviewing about all of my marketing methods.....it’s a total “brain drain”.....and it’s eminently listenable. I promise you: you’re going to EAGERLY listen to these four cassettes over and over again, making new discoveries every time! If you have business associates, get them to listen to these 4 tapes, and they’ll instantly have their minds opened to these new approaches.

MONEYMAKING COMPONENT #5:

Get Off To A Super-Fast Start.....

Audio Tape #6 is the “Fast Start Tape”. Here, I focus only on a couple of the most powerful, easy to master, easy to implement Marketing Systems you can very quickly see great results from.

MONEYMAKING COMPONENT #6:

Hands-On, Personal Assistance:

A $1,000.00+ Consultation Value!

You get TWO “2nd Opinion Critique Certificates” -- each lets you send any one printed promotional item for your business to me for my personal feedback, by mail or FAX. You can send in an ad, letter, brochure, whatever. And staff does NOT do this; you get advice from me on what you’ve done well, what you haven’t, and how to improve it. (By the way, a warning: I’m rather blunt. I may hurt your feelings. But I WILL improve what you’re doing!)

As a consultant, I frequently provide this 2nd Opinion Critique Service to many companies, entrepreneurs, even ad agencies, and charge $200.00 per Critique, so this IS a very real $400.00 value. However, it can certainly be worth a whole lot more to you. (There’s a dentist in Sacramento, for example, who made three “little” changes in his Val-Pak Coupon after my critique -- and TRIPLED the response. Or an industrial products company…..one “little” change in their trade journal ads slashed their cost-per-lead by 30%.)

You ALSO get a “My #1 Marketing Challenge Consultation Coupon”. I will respond to your most vexing marketing challenge. I regularly charge $800.00 per hour for consulting, but this is included for you at no added charge!

By Now, I’ll Bet You Are “Worrying”

About The Price.....

Most people guess we’re into the $500.00 to $1,000.00 price range. Fortunately, we are not. The price for everything included with my “Magnetic Marketing Kit” is only $399.00.

There’s Even A Remarkably Generous

DOUBLE GUARANTEE --

And I Enjoy A 96% Satisfaction Rate.

Your first Guarantee: You have TWO full months to examine everything, use what you wish, and, if for any reason or even no reason, you want a full refund, just return everything and you’ll get your money back immediately. NO questions asked. You do not need a ‘my dog ate my homework story’. No one will ask you any questions at all. No hassle. No ‘fine print’. Simple and straightforward; you are thrilled with what you get in my Kit or you get a full refund. And, incidentally, I’m devoted to the goal of only having satisfied customers. If you’re not going to profit from having my Kit, I really would prefer to buy it back.

Your SECOND Guarantee: If you keep the Kit after the two months, I’ll ride along with you for another TEN months and, if, after a full year from your purchase date, you will show me proof that you used at least one strategy, System, or tool from the Kit, and you will look me in the eye on paper and tell me you did not put at least $10,000.00 in your bank account that you would not have otherwise, send me a note describing your use and failure with the Kit, I will STILL refund every penny you’ve paid. Even if you’ve used the Critique and Consultation Coupons, I will STILL refund every penny you’ve paid -- even after one full year. I want you to put tens of thousands of dollars of income in your bank account, that you know would never have gotten there without my Kit, or I want to buy it back.

Now let me give you an amazing statistic: in 1997 and again in 1998, I sold over One Million Dollars worth of my Magnetic Marketing Kits. This includes sales at speaking engagements, to my corporate clients, and through my publisher’s catalog. All were sold with this same Double Guarantee. The result: a 96% satisfaction rate. But that doesn’t just mean that 96% of those people kept their Kits.....96% not only kept their Kits but also sent me success reports and testimonial letters, subscribed to my newsletter, attended my advanced seminars, or bought additional Dan Kennedy books, cassettes, courses, or tool kits. I think that fact has to tell you a lot about the results YOU can expect from getting my “secrets” working for you. After all, why would anybody make additional investments in my materials if they weren’t profiting tremendously from their first investment?

An Incredibly Valuable Fast Action BONUS Offer:

I’ve also reserved a copy of my Special Report “How To Solve All Your Advertising, Marketing & Sales Problems, Fast & Forever” -- and the three “Bonus Reports” offered to the first 100 at-event buyers -- for you -- and you keep that Report and the “Bonus Reports” even if you choose to return everything else for a refund.

The three “Bonus Reports” are extremely powerful:

1. “How To (At Least) Double The Results From Your Yellow Pages, Coupon & Other ‘Print’ Advertising”.

2. “How To Turn Mailing Lists Into Money: Sophisticated Target Marketing Made Simple”. This Report shows you how to obtain the names, addresses, etc. of the people most likely to buy your services or products.

3. “How To Print All The Money You Want Legally”. This Report shows you how to create “lead generation magnets”, “widgets”, and “secondary reason for response”.

So, TWO FULL MONTHS, unconditional satisfaction guarantee. PLUS an additional TEN MONTHS’ conditional guarantee. PLUS all of the Bonus Reports, yours to keep regardless of your decision about everything else.

Here’s How To Get Your MAGNETIC MARKETING SYSTEMS KIT

At The Very Special Discount (This IS a limited offer. Act now!)

I have allocated only a certain, limited number of Kits at this deeply discounted price. As a result, I can only extend this invitation to you for 15 days.….I need your response immediately! (After the 15th day from your receipt of this letter, this offer is void.) There are three ways to order:

One: you can call 1-610-262-3297, ext. 202, and use your American Express, VISA, MasterCard or Discover card. We can even take your personal or company check by phone. All telephone orders are fulfilled and shipped by UPS within 48 hours. Be sure to tell the Customer Service Representative that you are calling for the special Dan Kennedy test offer.

Two: you can FAX the enclosed Order Form in, anytime, 24 hours a day, 7 days a week, using your choice of credit cards. Or you can FAX us a check made payable to Pa Law Enforcement Officers Assoc. (PLEOA). FAX orders are also fulfilled and shipped within 48 hours.

FAX to: (610) 262-2783.

Three: you can send your order in by mail, with your personal or company check to: Pa Law Enforcement Officers Assoc made out to PLEOA, 5581 Roosevelt Street, Whitehall, Pa 18052. Orders arriving by mail are also fulfilled within 48 hours, but, of course, there is the delay of the in-bound mail. (And, if your order is received after the 15th day, we will have to refuse it and return your check uncashed.)

I urge you to act on this opportunity today, right now, while it is fresh in your mind.

Sincerely,

Dan S. Kennedy

ã 2000 Kimble & Kennedy Publishing

P.S. You get everything: the Magnetic Marketing Systems Kit, a total of 6 audio cassettes, 2 Critique Certificates, the Marketing Challenge Consultation Coupon, the Double Guarantee, the Special Report, the 3 “Bonus Reports”, and the Bonus Book -- but only if you act within the next 15 days. Call now: 1-610-262-3297, ext. 202.

P.P.S. Along with your bonus let us know how many 3 month gift certificates to the Firing Line you will want for you and your employees. Sorry, limit of six (6) certificates with a value of over $350.00 if you act on the above offer in the next 15 days. You can call the Firing Line 610-262-7751 or our main line 610-262-7630 ask for Doug Ken or Al. or e-mail us at pleoa@rcn.com.

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